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Minority sports punch above their weight at Sports Business Awards

Awards celebrate off-pitch sporting achievements

The winners of the prestigious Sports Business Awards were announced at a lunchtime ceremony in London on Friday, attended by high profile CEOs, athletes and industry leaders from across the country.
This year’s winners across 18 categories include a number of minority sports as testament to the growing diversity within the sports business industry and the rise in popularity of codes such as hockey, equestrian, golf, MMA, boxing and darts, that have traditionally been overshadowed by more mainstream sports.
Since 2017, the Sports Business Awards has sought to recognise the outstanding off-pitch achievements of those working behind the scenes in sport, including organisations and individuals involved in the planning, administration, marketing, design, technology and implementation side of sports.
On hand to present the awards at The Brewery was Chief Executive of Commonwealth Games England Paul Blanchard, former NFL star and BBC pundit Jason Bell, CEO of The European Tour Keith Pelley and newly appointed Chief Executive of UK Sport and current CEO of England Hockey Sally Munday, alongside a number of other industry leaders.
Co-Founder of the Sports Business Awards, Simon Burton said, “Sport isn’t always about what happens on the pitch. It’s also about the often-unsung heroes that put in work, creativity and planning behind the scenes to educate, inspire and entertain us. And in the modern world, good sport and good business are inextricably linked. This year’s winners demonstrate the power of sport to do social good, in a world where normal businesses are seeking meaning and purpose, they show the power of sport to transcend the typical constraints of business to effect positive impacts on our lives, health, community and sense of identity.”
For more information about the Sports Business Awards and to see the full list of gold, silver and bronze winners, go to:
The winners are:
Best Operations Team
England Hockey Event’s Team
Best Brand Activation Involving Sport
Channel 5 – Little & Large campaign – Wildfire Social
Best Club CSR or Community Scheme
Home Is Where The Heart Is – Everton Football Club & Everton in the Community
Best in Sports Media
ABB FIA Formula E Championship – Formula E TV (FETV)
Best Sports Charity (or best use of sport by a charity)
Lord’s Taverners
Best Fan Engagement Programme
#UnitedByHCL – Manchester United and HCL Technologies
Best Non-Match (or Game) Day use of Venue
Emirates Old Trafford – Lancashire Cricket Club
Best Professional Services Firm in Sport
Best Match (or Game) Day Experience
World Darts Championship – Professional Darts Corporation
Agency of the Year
Sports Tech of the Year –  for Sport and in Sport
CloudMatrix – StreamAMG
Best Sports Club / Sports Event Hospitality
England Rugby Hospitality – Twickenham Experience Limited
Best Small Business or Association Serving Sport – under £3m turnover
Jockey Club Services
Best Business Serving Sport – over £3m turnover
St. George’s Park
Sports Innovation Award
Born Barikor – Our Parks
Best Sports Governing Body Initiative
Fighting Chance Scholarship Programme – British Martial Arts & Boxing Association (BMABA)
Best Sports Event of the Year – Overseas
The Ryder Cup – PGA European Tour
Best Sports Event of the Year – UK
Glasgow 2018 European Championships – Glasgow City Council

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