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Dayla Drinks wins Best of Best trophy at Budweiser Awards

10th annual Wholesale Excellence Awards held by Budweiser

Budweiser Brewing Group UK&I, part of AB InBev, has announced the winners of its 10th annual Wholesale Excellence Awards. The awards celebrate and reward wholesalers for their quality performance, service and growth of Budweiser Brewing Group brands. 

For the second year in a row, Dayla Drinks won the prestigious Best of Best category. Wholesalers were judged against a wide range of criteria, as well as their ability to drive growth in distribution and volume of the brewer’s diverse, premium portfolio; Dayla Drinks won based on its implementation of best practices and ways of working, resulting in Operational Excellence and superior overall results.

Hills Prospect PLC took second place, whilst Glamorgan Brewing Company took third. Winners were awarded with a trip to Miami.

Rory McLellan, On-Trade Sales Director at Budweiser Brewing Group UK&I, said: “At Budweiser Brewing Group we recognise the fantastic work that our partners do in bringing our brands to markets. I want to say congratulations and thank you to all our winners and nominees who continue to be fundamental in contributing to our successes in the UK”.

Tim Cooper, Managing Director at Dayla Drinks, adds: “Winning the Wholesale Excellence Awards means the absolute world to us and our family – it’s better than Tottenham and Liverpool winning! Every single member of the team has worked very hard to be here and we’re very proud to win the Budweiser Brewing Group Best of Best award.”

Other winners included:

Highest Score in Total Volume Growth %

Winner

Glamorgan Brewing Company


Highest Score in Net Distribution Growth

Winner

Glamorgan Brewing Company


Highest Score in Market Programmes

Winner

Jo Chater from Lacons


Highest Score in Telesales Activity (most installs)

Winner

Hills Prospect plc


Highest Scoring Team (most ABI installs per head)

Winner

Lacons


Biggest New Account

Winner

HB Clark


Bronze Accredited

 Tolchards

 HB Clark

 Wilds

 Beerscellars (Hops & Barley)

 Small Beer Ltd

 Horizon

 Babybottles

 Venus


Silver Accredited

Glamorgan Brewing Company

Lacons

Primo

The Wigan Beer Company

Gold Accredited

Dayla Drinks

Hills Prospect plc


Best of the Best

WINNER

Dayla Drinks

2nd Place

Hills Prospect plc

3rd Place

Glamorgan Brewing Company


The awards, which were held at The Belfry Hotel in Sutton Colfield, were attended by over 130 industry professionals who supply Budweiser Brewing Group.

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