Old Mout adds festive flavour to cider rang

HEINEKEN UK has added a limited-edition flavour to its Old Mout Cider range for the autumn and winter season.

Old Mout Cider Spiced Clementine & Cranberry is a 4% ABV cider combining clementine and cranberry with spiced notes. It is available to the on-trade in 500ml bottles until February 2027.

The cider can be served chilled over ice or used to make a hot mulled cider. From November, participating venues will be able to access branded heated urns and mugs for the hot serve.

According to figures supplied by HEINEKEN UK, premium flavoured cider was among the leading value sales performers in the on-trade during winter 2025, while mulled cider was also identified as a popular festive drink.

The launch will be supported by consumer activity across Meta and TikTok until December, including seasonal serving suggestions and drink inspiration.

Ieuan Evans, Senior Brand Manager for Old Mout Cider at HEINEKEN UK, said the new flavour was developed to offer a seasonal alternative to traditional cider serves and extend the category into autumn and winter drinking occasions.

The company says the hot and cold serving options are intended to give venues flexibility across the festive trading period.