Lockhart launches interactive digital brochures
Lockhart Catering Equipment has launched interactive digital brochures of its 32,000-strong portfolio of products across 400 brands.
Lockhart has compiled its products into several dedicated brochures, including The Art of Pastry, Buffet Presentation, Clothing & Footwear, and Aspirational Fine Dining. Users can also browse by work sector.
The catalogue has been designed in collaboration with Oakhouse Kitchen, who provided insight into key care catering considerations and provided training to sixteen of Lockhart Catering Equipment team members to assist them in providing expert advice.
Simon Britten, Head of Marketing at Lockhart Catering Equipment, said: “We’re fortunate enough to work with a broad range of really high-quality brands, which gives our customers the ability to find the perfect product that fits their exact requirements. However, we also appreciate how overwhelming this can be, which is why we’ve compiled specialist brochures to help users quickly navigate to the products they’re most likely to be interested in. Within the brochures, users can hover over products that catch their eye, and the option to purchase pops up.
"By putting the product within easy access of the customer, we’re hoping to streamline user experience so operators can get the products they need and then get back to providing their own exceptional service.”
The interactive digital brochures’ landing page also provides the option for users to request a printed version of selected brochures.
