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Image for Strongbow relaunches its range with no artificial sweeteners, flavours or colours

Strongbow relaunches its range with no artificial sweeteners, flavours or colours

Brand aiming to transform the cider category

Strongbow has announced its Strongbow Original, Strongbow Cloudy Apple and Strongbow Dark Fruit variants are now made without artificial sweeteners, colours or flavours.

Strongbow, which uses approximately 25% of all British apples to make its ciders, is aiming to transform the cider category in 2019 and the move to focus on more natural products is its first step in achieving this.

The brand is adding calorie and nutritional information labelling to all its packaging to enable consumers to easily find the ingredients and calorie content of their drink. And responding to the interest in understanding ingredients and taste profiles within the apple cider category, consumers will be helped to navigate the apple cider category and explore different taste profiles as part of the brand’s biggest retail activation in 2019.

Cindy Tervoort, UK Marketing Director at HEINEKEN, says: “With the apple cider category hugely important, we’ve been on a mission to make our Strongbow offering even better and future-proof it for generations to come. Research tells us that consumer attitudes are changing; they are thinking more about what they consume and where it’s from – which includes being more mindful about ingredients too - so with this change we’re leading the way with Strongbow as you would expect from the no.1 cider brand in the category."

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