St Patrick’s and Super Saturday deliver growth
St Patrick’s and Super Saturday have delivered growth for the trade of +3.3% vs. 2023 and +11% vs
the average of all other weekends this year according to a report from the Oxford Partnership.
• Sales across Friday, Saturday & Sunday were +3.3% vs. 2023. For 2024 the weekend drove +11% vs. the other weekends in 2024 so far
• The English topped the league and consumed 126 more pints than compared to an average weekend
• The weekend drove 27m pints with c4.5m pints of Stout consumed between Friday and Sunday.
• The trade saw growth in Ale, Cider, Stout & World Lager as consumers celebrated a weekend of Rugby & St
Patrick’s Day.
• In 2023 St Patrick’s Day fell on the Friday and became one of the biggest sales days of the year and this year we saw Saturday driving the highest sales as many outlets capitalised on both the Super Saturday of the Six Nations finale along with St Patrick’s Day events.
• Overall footfall is growing in line with volume with the weekend +2.9% vs. 2023 driven by strong increases on Saturday & Sunday. Saturday saw growth in City Centres and Suburbia as groups gathered for St Patrick’s Day and Rugby, whilst Sunday was all about Rural & Suburban areas.
• Average consumer dwell time grew at a total level to 135 mins vs. 131 mins in the same week last year (+3.1%). City Centres and Suburbia benefitted the most, as all locations grew consumer visit length over the weekend
