One Water incentive to boost mission of water for all
Ethical Hydration brand One Water has launched a sales incentive with travel retailer, World Duty Free.
The decade-long relationship between One Water and World Duty Free is based on a shared vision of a world in which everyone has access to clean water and has seen the travel retailer contribute £2.7m to projects around the world. To date, The One Foundation has raised over £30m through partners such as World Duty Free, Bidfood and Starbucks.
This year’s incentive builds on the success of a road trip undertaken by Duncan Goose in 2023, and will see the eight top-sellers of One’s bottled water earning a place on a trip to Malawi to see first-hand the impact of donations made through One Water sales.
The campaign runs until the end of July and kicked off with One Water Founder Duncan Goose visiting 14 World Duty Free stores, covering a distance of 2,000 miles on his Honda Africa Twin Motorcycle.
Funds from The One Foundation are donated to rehabilitate water points and to bring water access back into communities. Donations also fund the provision of gravity-fed and solar pumping systems, so that clean water can be readily available in schools and health clinics.
Duncan Goose, Founder of One Water and The One Foundation said: “Water is essential for life, yet 703 million people globally still do not have access to safe drinking water. Over 1.7 billion people lack access to a decent toilet and 3.4 million people die every year from waterborne diseases - and sadly many are children under the age of 5 years old. Around the world, women and children often bear the responsibility of collecting water for their families and can walk up to four hours a day just to find water.”
