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Bt Sport launches free business-building service for clubs and pubs


BT Sport have  announced a new free BT Sport Sprint Team service which is available for both new and existing clubs and pubs customers.

Following on from last season’s successful BT Sport Google Digital Garage programme, BT Sport have created an enhanced and new free service to help customers make the most of their BT Sport subscription. The BT Sport Sprint Team will visit customers in venue and provide digital marketing advice as well as merchandising support including delivery and installation of posters, banners, fixture boards, bar runners and more.

Last season BT Sport in partnership with Google ran 11 digital skills workshops across Great Britain and followed this up with a BT Sport Sprint Team trial, engaging with over 1,000 customers.  The BT Sport Sprint Team service brings learnings from both initiatives and takes them in person to our customers.  BT Sport will continue to run Google Digital Garage sessions alongside the new service.

Bruce Cuthbert, director commercial premises, BT Sport said: “Our ambition is to help our customers grow their business and thrive in their communities, whether this is making the most of BT Sport, Mother’s Day or a curry night.”

“This year we have invested in providing our customers opportunities to grow their digital knowledge, sent out more point of sale than ever before, helped to connect women’s and men’s grass root football teams with their local and are sending out over 15,000 football kits to teams that have partnered with their local.”

“This season we are taking what we have learnt and offering our fantastic new BT Sport Sprint service to all of our customers.  We will come to you venue and spend time helping you to get more customers through the door.”

Customers can register for a visit from a BT Sport Sprint Team from August at


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