Biscoff presents new look for iconic biscuit
Biscoff® is giving its iconic single biscuit a small but noticeable makeover, replacing the word ‘Lotus’ in its engraving with the more familiar ‘Biscoff’.
The biscuit itself remains instantly recognisable, keeping its distinctive shape and embossed lines. The new engraving is now written in the familiar Biscoff font, matching the branding seen on packs and helping customers identify the biscuit more easily.
Jo Agnew, Marketing Director at Biscoff® UK, said: “Whilst the signature biscuit shape and embossed lines remain the same, the wording and font have changed to better align with our recent rebrand.”
Research commissioned by Biscoff found that 87% of consumers say a biscuit served with a drink encourages them to return, while 74% say they would pay more for the accompaniment. Some 67% said it would have to be Biscoff.
Separate operator research also identified Biscoff as the most popular caramelised biscuit served with hot drinks.
